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From faith to fortune

With Islam set to be the world's largest religion, a segment of Muslim consumers is rising. Demand for Muslim-friendly products is soaring, and Singapore is well placed to capitalise on the world's biggest consumer trend of the next century — starting now. 

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A Muslim market... without Muslims

Foreign and non-Muslim businessmen are riding the waves of a lucrative Muslim market in Singapore. But strangely, local Muslims are not at the forefront. What are the forces behind this phenomenon? And, how have non-Muslims managed to navigate the unfamiliar? 

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The halal spectrum

“Permissible” and “forbidden” are terms which guide  Muslims worldwide, but not everything is black and white. So how do Muslims draw the line when they shop?

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Recipe for success: conquering the halal food market

Muslims worldwide spend trillions of dollars annually on food and drinks. In Singapore, the F&B sector sees strong competition and a high churn rate. Given these circumstances, how viable is it to start a halal food business locally?

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Cracking the Gen M code

A new generation of consumers is on the horizon. Muslim millennials are expected to spend over US$100 billion just on travel by 2026. To capture their attention, digitalisation  is key — and there are multiple ways to go about it. 

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The Muslim market: an ocean of opportunities 

Halal food and drinks are necessities for Muslims but the sector is getting overcrowded. Think big. Think different. How else can businesses break in? 

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