With Islam set to be the world's largest religion, a segment of Muslim consumers is rising. Demand for Muslim-friendly products is soaring, and Singapore is well placed to capitalise on the world's biggest consumer trend of the next century — starting now. 

Foreign and non-Muslim businessmen are riding the waves of a lucrative Muslim market in Singapore. But strangely, local Muslims are not at the forefront. What are the forces behind this phenomenon? And, how have non-Muslims managed to navigate the unfamiliar? 

“Permissible” and “forbidden” are terms which guide  Muslims worldwide, but not everything is black and white. So how do Muslims draw the line when they shop?

Muslims worldwide spend trillions of dollars annually on food and drinks. In Singapore, the F&B sector sees strong competition and a high churn rate. Given these circumstances, how viable is it to start a halal food business locally?